KHUSHI
MALIK
University Relations
Business Development
Strategic Growth
Revenue Generation
Partnerships & Market Expansion
01 / THE PROBLEM
EVERY PIPELINE HAS A BLIND SPOT.
A strong team keeps the business running. The next market often sits just outside the list.
the pipeline already made
the one that hasn't been found
02 / THE SOLUTION
I GO AFTER
THAT ONE.
New markets, segments and channels, turned into revenue.
03 / THE TRACTION
2 YEARS
GENERATING LEADS AND REVENUE, STARTING FROM MY INTERNSHIP.
I didn’t wait for a full-time title to start producing.
04 / THE IMPACT
REVENUE & BUSINESS IMPACT.
₹15 LAKHS
Domestic university sales + more from paid workshop
₹8 LAKHS
International university progression pathway revenue
USD 7,200
Generated through a tech project
USD 3,600
Generated through a tech project - During internship
My contribution so far, across different business environments.
05 / THE FIT
I SPEAK
UNIVERSITY.
Who to approach, how to approach them and what to say.
WHAT UNIVERSITIES NEED, HOW I FULFIL IT
NAAC & NBA ACCREDITATION
MoUs, industry linkages and documented student activity.
WHAT UNIVERSITIES NEED TODAY
I know their current priorities from real conversations.
PLACEMENTS & EMPLOYABILITY
Workshops, hackathons and industry-led skill programmes.
HOW TO CONVINCE THEM
The right case for each decision-maker, from experience.
INTERNATIONAL EXPOSURE
Progression pathways and global university partnerships.
06 / THE STRATEGY
GROWTH STRATEGY I BRING.
1. MARKET INTELLIGENCE
Understand the business, competitors and revenue goals. Find gaps and untapped segments.
2. OPPORTUNITY MAPPING
Identify clients, decision-makers, industries and markets. Prioritise by business potential.
3. MULTIPLE ACQUISITION CHANNELS
Outreach, partnerships, referrals, networking, events and targeted marketing, never one source of leads.
4. RELATIONSHIP TO REVENUE
Go beyond leads: real conversations, relevant solutions, negotiation and conversion.
5. PERFORMANCE & OPTIMISATION
Track leads, meetings, conversions and channels. Improve what doesn’t work, scale what does.
6. EXPANSION OPPORTUNITIES
New segments, partnerships, cross-selling and markets that add revenue streams.
07 / THE OBJECTIVE
GROWTH THROUGH
PARTNERSHIPS.
Find the next opportunity, build a practical strategy and the right relationships, then own the execution.
STRONGER CHANNELS
BETTER CONVERSIONS
MEASURABLE GROWTH
08 / THE PRODUCT
HANDS-ON ACROSS
THE WHOLE CYCLE.
From the first market question to the signed paperwork.
Market research
Lead generation
Prospecting
Pitching
Client engagement
Partnerships
Follow-ups
Negotiations
Conversions
09 / THE FEATURES
WHAT I BRING.
REVENUE GENERATION
New business found, pitched, negotiated and worked through to conversion.
STRATEGIC PARTNERSHIPS
Universities, corporates and agents, from first outreach to signed MoU.
MARKET EXPANSION
New geographies, segments and channels, found through real research.
LEAD GENERATION
Cold outreach, email campaigns, events and digital, shaped to the audience.
CLIENT ACQUISITION
Meetings and follow-ups that earn repeat business and referrals.
EVENTS & NETWORKING
Workshops, hackathons and industry events, owned from plan to execution.
INTERNATIONAL BD
Cross-border conversations with institutions and decision-makers.
COMMERCIAL PROPOSALS
Proposals, decks and MoUs, aligned across management, tech and ops.
10 / THE MARKET
TECHNOLOGY
3D & ANIMATION
EDTECH
DOMESTIC UNIVERSITIES
INTERNATIONAL UNIVERSITIES
Products change. Understanding customers, communicating value and building trust don’t.
11 / THE TOOLKIT
AI AT
MY DESK.
Strategy and planning
Presentations and design
Proposals, MoUs and legal first drafts
Emails and client communication
Training it properly for my own work
The prep gets faster, so more of my time goes to people.
IN THE FIELD
ME IN
THE ROOM.
On-site client meetings
Events, hackathons and workshops, organised
TiECon and other industry events
Representing the company at any event
Flexible: any event, any client, wherever the company needs me.
12 / THE EDGE
YOU COULD HIRE THE USUAL WAY.
| The usual hire | This hire |
|---|---|
| Works the list they’re given | Builds the list from market research |
| Pitches the product | Learns the customer, then aligns the offer |
| Closes the transaction | Builds a relationship that outlasts it |
| Follows the plan | Writes the plan, then runs it |
| Stays in a familiar industry | Walks into unfamiliar ones and learns the market |
| Waits for the brief | Takes ownership and moves the work forward |
13 / NOTE
“A strategy only has value when it is put into action and its outcomes are evaluated.”
14 / THE ROADMAP
MY FIRST 90 DAYS.
30
LEARN
Get inside the products, value proposition, business model and revenue goals.
60
MAP
Research universities, competitors and accreditation needs. Pick the institutions worth pursuing.
90
MOVE
Open university conversations, move partnerships forward and report what to improve.
15 / THE ASK
LET’S BUILD
PARTNERSHIPS
TOGETHER.
A university relations role that combines partnerships, expansion, strategic planning and execution.
khushi.ldh.2003@gmail.com
6239699302